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On-hold messaging is a service used by businesses and organizations of all sizes to deliver information to their callers waiting on hold or while they are being transferred. Also called audio marketing, on-hold messaging is a specialist area of marketing and branding. It seeks to represent the personality of a business in the medium of audio. == Background == An AT&T study found that more than 70% of business phone calls in the United States are placed on hold for an average of 45 to 60 seconds each. Meanwhile, a USA Today study found executives spend 15 minutes a day or 68 hours a year on hold. 〔(【引用サイトリンク】title=On Hold Messaging statistics )〕 A CNN survey found that that 70% of callers in the United States who are holding the line in silence hang up within 60 seconds. A study by North American Telecom found that callers hearing music on hold will stay on the line 30 seconds longer than callers experiencing silence, and callers hearing commercials on hold will stay on the line for up to 3 minutes longer. In November 2011 an omnibus survey of more than 2,000 UK consumers highlighted several key figures related to modern business communications and specifically to on hold messaging.〔Article〕〔Article〕 Conducted by ICM on behalf of audio branding specialist PH Media Group, the survey found: 70% of consumers are put on hold for more than 50% of their calls; 68% of consumers are put on hold for longer than one minute; 73% of consumers want to hear something other than beeps or silence while on hold; 72% of personal calls to businesses are made at home on a landline; 60% of consumers are in front of a computer while on hold. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「On Hold Messaging」の詳細全文を読む スポンサード リンク
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